Cookie Policy
Last updated: 29 April 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. We also use similar technologies — pixels, tags, local storage, and SDKs — that we collectively refer to as "cookies" in this policy. Cookies are either set by us ("first-party") or by third parties whose services we use ("third-party").
Cookies fall into four categories on this Site:
- Strictly necessary required to run the Site, secure it, and remember your privacy choices. Always on.
- Analytics help us measure how the Site is used. Only set with your consent.
- Marketing measure campaigns and personalize ads on third-party platforms. Only set with your consent.
- Functional remember non-essential preferences. Only set with your consent.
2. Cookies we use
Below is a description of the cookies and similar technologies that may be set on this Site. Exact names and durations may vary as third parties update their products; this list is reviewed at least every 6 months.
Strictly necessary
| Name | Provider | Purpose | Duración |
|---|---|---|---|
ipi_consent_v1 | IP Infusion (first-party) | Stores your cookie consent choices. | 12 months |
ipi-dark-mode | IP Infusion (first-party, localStorage) | Remembers your light/dark theme. | Until cleared |
ipi-ab-closed | IP Infusion (first-party, sessionStorage) | Remembers that you closed the announcement bar. | Session |
| WordPress / session cookies | IP Infusion (first-party) | Maintain session state for logged-in users. | Session / up to 14 days |
Analytics
| Name | Provider | Purpose | Duración |
|---|---|---|---|
_ga, _ga_* | Google (Google Analytics 4) | Distinguishes unique users for aggregate analytics. | Up to 24 months |
_gid | Distinguishes users for 24-hour analytics window. | 24 hours | |
_gat_* | Throttles request rate. | 1 minute |
Marketing & advertising
| Name | Provider | Purpose | Duración |
|---|---|---|---|
visitor_id*, pardot, lpv* | Salesforce Pardot / Marketing Cloud Account Engagement | Track form submissions, page views, and email engagement once you submit a form. | Up to 10 years (visitor_id), session (pardot) |
li_at, bcookie, UserMatchHistory | LinkedIn (Insight Tag) | Conversion tracking and audience targeting for LinkedIn campaigns. | Up to 24 months |
_gcl_au, IDE, NID | Google (Ads / DoubleClick) | Conversion tracking and remarketing. | Up to 24 months |
Functional
| Name | Provider | Purpose | Duración |
|---|---|---|---|
VISITOR_INFO1_LIVE, YSC, PREF | YouTube (embedded videos) | Playback preferences and bandwidth settings for embedded videos. | Session to 24 months |
ipi_lang | IP Infusion (first-party) | Remembers your selected language. | 12 months |
3. How to manage cookies
- On this Site: open Cookie Preferences. Toggle each category on or off and save.
- Browser controls: all major browsers let you block or delete cookies. Help links: Chrome, Firefox, Safari, Edge.
- Global Privacy Control: we honor the GPC signal as an opt-out of analytics, marketing, and (for California residents) the "sale" or "sharing" of personal information.
- Industry opt-outs: DAA WebChoices, NAI, EDAA (Your Online Choices).
4. Do Not Track
Most browsers transmit a "Do Not Track" header, but there is no industry consensus on how to interpret it. We do not respond to DNT, but we do honor the more recent and clearer Global Privacy Control signal as described above.
5. Changes to this policy
We may update this Cookie Policy when we change the cookies we use. Material changes will trigger the consent banner to re-appear so you can review and re-confirm your choices.
6. Contact
For cookie-related questions, email privacy@ipinfusion.com. See our Política de privacidad for details on how we handle personal information overall.